University of Manchester (UK)
Sophie Woodward is a Professor in Sociology at the University of Manchester where she carries out research into material culture, everyday lives and consumption with a particular focus on fashion and clothing. She is the author of five books on feminism (such as Birth and Death, 2019 with Kath Woodward), material culture (such as Blue Jeans: the art of the Ordinary, 2012 with Daniel Miller), fashion (including Why Women Wear What they Wear, 2007) and methods and has a particular interest in creative and object-based methods, as seen in her most recent book Material Methods (2019) and in her role as Co-Investigator for the National Centre for Research Methods (NCRM) where she leads on creative methods. She is currently carrying out writing up qualitative research into things people keep in the home but are no longer using (dormant things) that are stashed away in attics. The research is based upon mixed qualitative methods, including ethnographically informed methods, sketching, visual methods, object interviews and follow the thing methods.